Sweet Services
Let's whip up some creative strategies together. Whether you're a small local startup or a booming business, we've got the perfect flavour to boost your online presence and community cone-nections.
Every “scoop” counts, and we are here to make yours unforgettable. All of our services come with a guaranteed cherry on top.
See E-News in Action!
See E-News in Action!
Check out our digital newsletters in Actions!
Business Directory
Promote your business, whether it's small or large, through our community-specific directory. With just one click, we link your business to your website, social media, and ordering platforms. Our business directory is an excellent way to keep your business top of mind and easily accessible to the community. For only $10 a month, this is our most affordable option for maintaining a business presence in the community!
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As low as $10/month plus GST.
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Direct inbox reach via community e-newsletter.
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Direct links to your website, menu, registration pages etc.
Don't miss out on this opportunity to elevate your business presence in Calgary. Contact us today to secure your spot on our monthly business directory and watch your business grow!
Newsletter Advertising
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Banner Ads
Banner advertising puts your business in the spotlight as the exclusive ad on a page. Share your monthly promotions, sales, and upcoming events with the community. Our team creates visually appealing ads tailored to your preferences, designed to capture the attention of our readers. Your ads can link to websites, ordering apps, and social media. If you're new to ad creation, we're here to help. Banner ads start at $150 per month.
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Annual Banner Ad
Do you have regular promotions or monthly specials? Sign up for 12 months of banner ads and enjoy the added benefit of having your business listed in our directory at no extra cost. This offer ensures your business stays visible and connected with the community all year round!
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Half Banner
Half banner ads are a cost-effective way to share promotions, sales, or simply remind the community of your business hours. These ads provide a great opportunity to maintain your business’s presence and keep customers informed. Sign up for an annual subscription for banner advertising and receive 50% off the cost of the business directory listing!
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Bite Size Button Ads
Button ads are designed to promote your business and reinforce your branding. Typically, these ads feature your logo and link to your website, social media accounts, and ordering apps. Button ads are a perfect way to showcase your ongoing support for the community and keep your business top of mind for readers. Studies show that consumers need to see an ad seven times before making a purchase! Don’t have a logo or branding yet? Let us help you create it!
Business Feature
Business features are a great way to connect on a deeper level with your community. Showcase your personal story to local readers, engaging their support with the compassion and understanding of why you do what you do, while promoting your business. Your one-page business feature includes photos, an interview, and a write-up to be featured in your local Scoop issue. Purchase a business feature and receive a free banner ad, along with a complimentary year listed in the business directory!
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Business directory $300
Includes 1 banner ad to be used at future date
Complimentary registration to the business directory for one year
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A business feature in a community newsletter offers several benefits. It significantly enhances your visibility by reaching a targeted local audience, giving your business prominent exposure within the community. By sharing your personal story and business journey, you can forge a deeper connection with readers and potential customers, fostering a sense of trust and familiarity.
This feature also boosts brand recognition, as it highlights your logo, photos, and unique offerings. Engaging with the community through your story can encourage local support and strengthen customer loyalty. The feature helps build credibility by showcasing your expertise and commitment to the community.
Moreover, it's a cost-effective marketing option, often bundled with additional benefits like free banner ads and directory listings. Including links to your website, social media, and ordering platforms can drive traffic and increase engagement. Overall, a business feature allows you to demonstrate your support for the community while keeping your business top of mind for readers.
Not sure what to spend on advertising?
The amount a small business should spend on advertising yearly can vary widely depending on several factors, including the industry, business goals, and financial situation. However, there are some general guidelines that can help you determine an appropriate budget:
Percentage of Revenue: Many small businesses allocate a percentage of their revenue to advertising. A common recommendation is to spend around 5-10% of your annual revenue on marketing and advertising. For example, if your business generates $100,000 in revenue, a budget of $5,000 to $10,000 for advertising might be appropriate.
Business Stage and Goals: Startups or businesses looking to expand rapidly might need to invest more heavily in advertising, while established businesses with a steady customer base might spend less. Your advertising budget should align with your business goals, whether you're aiming for growth, brand awareness, or customer retention.
Type of Advertising: Consider the cost of different advertising channels. Digital advertising (such as social media and search engine ads) can be more cost-effective compared to traditional media (such as TV and print ads). Determine which channels are most effective for reaching your target audience and allocate your budget accordingly.
Testing and Adjusting: Start with a budget that you're comfortable with, and track the performance of your advertising campaigns. Be prepared to adjust your budget based on the results and return on investment (ROI) you achieve.
Ultimately, the key is to find a balance that allows you to effectively reach your target audience and achieve your marketing goals while staying within your financial means. At the Scoop we are investing in your success and are happy to review or adjust your business needs regularly. Reviewing and adjusting your advertising budget based on performance and business needs can help you make the most of your investment. Let us help you get started with local targeting advertising today